This personal project explores a modern, tactile retail environment inspired by Carhartt’s utilitarian roots. We focused on creating a space that feels grounded, functional and design-led, balancing raw materials with clean, considered forms.

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Through creative direction, we defined the overall mood, palette and material choices, ensuring the space reflects durability, simplicity and purpose. Using 3D spatial design, we developed the full layout, from shelving and product displays to focal furniture pieces, considering customer flow and visual hierarchy throughout the space. Our concept development centred around blending industrial textures with contemporary retail styling to create a calm but confident in-store experience.

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The result is a cohesive retail concept that showcases product clearly, enhances brand identity and demonstrates how thoughtful spatial design can elevate the customer journey.